Market segmentation tools

YouGov profiles Lite: YouGov is a UK tool which gathers information about the users/customers of a different brand. There are six sections; demographics, lifestyle, personality, brands, entertainment,  online and media. YouGov gathers their information based on online surveys as well as national statistics. The demographics displays their left over monthly money, region, profession, gender, age… Continue reading Market segmentation tools

Technology

From Virtual Reality to wearable devices, we'll discuss how technology is disrupting the market. Popular topics will include: apps, artificial intelligence, data metrics and social media. Whilst technology is a category on its own, popular industries will be cosmetics, healthcare, retail and food & drink.