This post highlights the trends forecasts for 2017, based on predictions in 2016.
Gold Gold credit cards: Aurea is offering a solid gold MasterCard with diamonds. In either rose or yellow gold, the cards can be as much as 18 karats. The cards come in leather wallets, inside handcrafted maple wood boxes. There's a $5,000 annual fee and $50,000 entry. Gold infused skincare: Molecular skincare just went premium!… Continue reading Luxury in 2017
How advertising influences mythology, and the relationship between the two.
YouGov profiles Lite: YouGov is a UK tool which gathers information about the users/customers of a different brand. There are six sections; demographics, lifestyle, personality, brands, entertainment, online and media. YouGov gathers their information based on online surveys as well as national statistics. The demographics displays their left over monthly money, region, profession, gender, age… Continue reading Market segmentation tools
Narratives are not just important in fiction, but in everyday life. You can actually apply stories to just about anything, since nearly every subject has history, context and a series of events. On #BookBlogTuesday we will examine a few books, which highlight the best practices for using stories in business. Our Iceberg is melting A… Continue reading Corporate storytelling:
From Virtual Reality to wearable devices, we'll discuss how technology is disrupting the market. Popular topics will include: apps, artificial intelligence, data metrics and social media. Whilst technology is a category on its own, popular industries will be cosmetics, healthcare, retail and food & drink.
New technology innovations in consumerism
How the Internet of Things has reached children
How multisensory products and services have taken off
What you can expect from Amethyst