About Amethyst Insight

Amethyst Insight was founded by Amber Roberts in September 2016. Amethyst is a brand identity and business naming consultancy based in the UK. Aimed at entrepreneurs, sole traders and startups, Amethyst Insight’s mission is to translate business ideas into new ways of disrupting the market. Regular topics discussed are Idea Generation, Social Media Marketing, Trends and Coolhunting.

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