Corporate storytelling: 

Narratives are not just important in fiction, but in everyday life. You can actually apply stories to just about anything, since nearly every subject has history, context and a series of events. On #BookBlogTuesday we will examine a few books, which highlight the best practices for using stories in business.

Our Iceberg is melting

A story about a group of penguins, this book is for improving team relationships in an organisation. Written in the style of a children’s book, the overall story serves as a metaphor for corporate environmental change. There are six different personality types and their roles within a group. We all understand the personalities within corporate culture, and their strengths. Penguins are a modern yet innocent example of being subjected to evolution.

Lead with a Story 

This book is all about using anecdotal experiences for senior executives. Real life scenarios can be very helpful when teaching professionals. By telling a story, you can see how far you have come and the challenges you faced. The STAR approach is used for indicating how you acted. And employers need to do the same. Stories show, not tell, unlike a slideshow presentation. This book reminds us that staff of all levels can understand  a story, and can build both professional and person relationships.

StoryBranding: Creating stand-out brands through the power of story 

This book highlights the importance of simplicity  in communicating lessons learned. We learn the most basic lessons from stories – fables, fairytales, parables, myths and  legends. People say numbers are universal and can be understood by anyone. But a smile is something we all recognise.  Logos are something we understand without even thinking; we recognise the Instagram Polaroid instantly as a camera. Every company has a history, and their brand defines them; Hollister use beach shack interiors in most of their stores, to reflect the Californian roots.

Can you think any other good books and their insights? Comment below.


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