Augmented and Virtual Reality innovations

Augmented and Virtual Reality are increasingly popular in the technology industry. And it’s not just gaming anymore either; from art to sales, immersive technology is everywhere. Here are some of the most popular examples:

The British Museum:

Visitors can now experience the Bronze age in VR for a more realistic exhibit. The artefacts were 3D scanned and placed in the original spot using Samsung VR headsets. The event is for virtual reality weekend, and children aged 13+ can use the headsets, and families of up to 5 at a time. Thanks to Project Tango, virtual exhibits in heritage sites, art galleries and museums are becoming more popular.

Niantic:

The latest Augmented Reality game Pokemon Go has become a global phenomenon. This is because the AR merges real life with digital creatures. Combined with a GPS maps system of a town/city, Pokemon Go has helped local businesses and created popular events to attract players.

Dior:

Dior has developed Dior Eyes, created by DigitasLBI Labs France. The aim is to interact with clients during fashion week, to better understand the reality between designer brands market and consumers. With holophonic audio, HD graphic resolution and 3D immersion, you can see backstage of a runway. Dior is doing this to take back control of behind-the-scenes coverage from magazines, fashion bloggers, bloggers and newspapers off the catwalk.

Harrods:

Harrods estates has teamed up with Manhattan Loft Gardens to create a VR pop-up shop in London. The software is the same used in Oculus Rift, and gives a comprehensive tour of property for buyers. Harrods expects to attract an estimated 75,000 visitors in a typical week. Types of property to buy and rent include apartments and townhouses in Chelsea, Mayfair and Kensington. It’s a step up from viewing photos on Rightmove, and could work well with new builds as well as previously owned property.

Audi:

Audi can be the next generation of a sales showroom with its VR experience. Audi partnered with Zero Light to develop the software for showrooms. Customers can see the car’s interior features before they take a car for a test drive.The experience has basically two modes, one: a seated experience where you can sit in your car of choice and inspect the trim, and second: a free roaming, standing experience where you can walk around the car. This could be useful for showcasing models of car not yet inside store rooms, and can free up sales assistants in-store.

Simulator rides:

Kingfisher beer and a designer at London Design Week have created a virtual reality ride. After early examples of VR headsets at Disneyquest and 4D motion rides, the next generation of simulator rides are here. LDW had a ride named Odyssey, which featured a spacecraft ride with 360 degree video, on a 90-second ride. The ride is located in The National Theatre’s Immersive Storytelling Studio.

Kingfisher’s goggles are shaped like a crate of beer, called “Beer Coaster”. Designed by Oculus Rift for the KFOctoberFest, fans whose hearts raced were rewarded with cans of beer. Another project named ‘KF 360 Cities’, takes you on a virtual holiday of popular tourist destinations in India. viewers can walkthrough cities as though they were there. A Samsung or Google headset is not always needed, because there’s a mobile app.

Taco Bell:

Diners can preview a taco in VR, whilst tasting a real one while immersed. The idea is part of a promotional PlayStation headset giveaway. Held in the Taco Bell Arcade, the winner permanently wins a VR headset. Virtual Reality is a good way to advertise and/or hold competitions.

The Dali museum:

Museum goers can now experience Salvador Dali and Disney art in VR in a new exhibit called “Disney and Dali: Architects of the Imagination”. Works include Dali’s ‘Archaeological Reminiscence of Millets” and a short film named ‘Destino’. The idea is to understand the artists’ minds closer to real life.

Pornhub:

Sex could be even more interactive thanks to PornHub. First there was BangFit, to encourage fitness through sexual activity. But there’s also a PornHub VR channel with 3D, 360 video footage. Due to the lack of 4D experiences, visual and audio is the best the viewer can get to the real deal. Viewers have described it as being a bizarre, interactive 3D film and the actresses who get creepily close.

RideOn:

The AR goggles make skiing down the alpines even more exhilarating. A crowdfunded product on IndieGogo, there will be personalised location recommendations for riders. There are virtual maps and points of interest so that skiers don’t get lost. Users can share their experiences on social media with the built-in camera. RideOn make VR goggles for other activities, such as scooters and sailing as well.

Hyperloop:

Hyperloop creates a VR demonstration of the future of public transport. The app and VR will showcase how Hyperloop will operate, including how fast the train will travel from Paris to Russia. INDG’s Hyperloop VR app has been developed in collaboration with the Delft University of Technology, and is soon going from pipe dream to reality.

Microsoft:

You can now view the interiors of a building using Augmented Reality software. The AR headsets enable viewers to view a building’s construction in 3D, to see the finished piece. Augmented Reality is ideal for construction, so any design flaws can be spotted early on, and designs can be viewed on iPads.

What do you think of Augmented and Virtual Reality? Comment below.

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